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Artificial intelligence is emerging as a major lever of transformation for the real estate industry, particularly in management, analysis and finance. A recent study by Wüest Partner highlights the considerable efficiency gains that generative AI can offer, while raising questions about its impact on employment and the organization of the sector.

Major efficiency gains in real estate management

Generative AI can speed up and automate a multitude of tasks, including:
  • Document and report editing (17% efficiency gains)
  • Analysis and extraction of data for decision-making (14%)
  • Optimization of financial and administrative processes
Real estate funds, which rely on rigorous management and rapid strategic decisions, could benefit significantly from these technologies. In particular, AI makes it possible to model more accurate market forecasts, automate complex analyses and improve responsiveness to economic fluctuations.


Jobs transformed, but still a need for human expertise

While repetitive and analytical tasks can be largely optimized by AI, some areas still require human expertise. For example:
  • Data interpretation: although AI can process huge volumes of information, market analysis relies on the nuanced understanding and experience of professionals.
  • Strategic decisions: taking account of external factors, regulatory developments and societal trends remains a key task for managers.
In addition, data confidentiality represents a major challenge for the implementation of these technologies, requiring appropriate governance policies.


What does the future hold for AI in real estate?

Although certain applications such as financial analysis and project planning still require advanced technical development, it is clear that generative AI will become an essential tool in the sector. Far from replacing humans, it will enhance the efficiency of real estate funds, enabling professionals to focus on higher value-added missions.


Sources
immoday.ch - Article
wuestpartner.com - Article